It was called, like, “The Wingmaster Commercial.” So I feel like far too in-depth interpretations of commercials that I’ve been involved in have followed me around a little bit. Just a really lovely person, a really strong actor. Folgers reviews ( TV Commercial. Ad Choices, “You’re My Present This Year”: An Oral History of the Folgers Incest Ad. Alixtii O'Krul: The commercial has all the right ingredients for 'cesters to glom onto it: two attractive, twenty-something leads, palpable (although presumably unintentional) incestuous subtext, and just the right mixture of sentimentality and “wtf.” Even if read as just a story about platonic siblings, it's still overtly romantic in the older sense of the word: it provides a fantasy of loving and being cherished, of two people who love each other very, very much being reunited after a separation. Matthew Alan: It was purely brother and sister at the time. But one of his earliest gigs was as an unnamed brother who came home for Christmas after a years-long stint in the Peace Corps. Matthew Alan (actor, played the brother in the ad): I was auditioning for a lot of commercials at the time and I was still pretty green. plus-circle Add Review. Jerry Boyle (SVP and executive producer at Saatchi & Saatchi): Doug Pippin came up with the idea early on that the client loved, which was an older brother coming home from West Africa who was working in the Peace Corps and whose sister was a certain age that she grew up quite a bit while he was away, so he barely recognized her in a playful manner. Oct 31, 2017 1,682 san francisco. Comedy writer Glenn Boozan was the brains behind the sketch. There was nothing while we were filming it or editing it that anybody ever felt that way. Bring back some good or bad memories. It even inspired a genre of vividly-rendered fan fiction known as “Folgerscest.”. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. Saatchi & Saatchi was the ad agency working on the Folgers account at the time. The agency was Cunningham & Walsh, one of the great agencies (it merged into N.W. The year was 2009, and Folgers released what was surely meant to be a heartwarming Christmas commercial about a brother being welcomed home by his little sister. He was one of those kinds of outwardly curmudgeonly guys, but really, at his heart, a very sweet guy. And our client is so wholesome. Everyone knows the famous Folgers jingle, “The best part of waking up, is Folgers in your cup.” There’s a chance you’ve heard the jingle, watched the commercials, or seen a big red Folgers tin in your fridge, but do you know why?Here’s the 411 on one of America’s most successful coffee brands (Slideshow)Taste is only the beginning when it comes to Folgers’ undeniable success. Smucker Company. Very offensive tv commercial. 80 views . Usage Public Domain. It forms part of the food and beverage division of The J.M. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. But in light of all the hoopla, it’s impossible to see the ad in any other way. Usage Public Domain. My favorite subtly stretches out the glance and allows the swelling music to curdle into something more ominous. Usage Public Domain. So at least some people are thinking about Christmas when they sit down to make their Yuletide nominations and requests, and that helps to keep Folgerscest alive. She points at herself and laughs. Timothy Simons: They didn’t audition together but I remember both of their performances being the best performances that anybody saw that day. I used to do all my writing in front of the television. To revisit this article, visit My Profile, then View saved stories. Aza Azdaema: While the commercial is not even a full minute long, it offers several obvious places to easily graft on more content. Folgers 234. Review #1847211 . But Paiella did talk to Alan who, to his credit, takes the whole thing in stride. But it's definitely there. Then you see these two young attractive actors have an oddly palpable sexual chemistry, even though they are playing siblings. Jack Stratton: What makes it good for writing is that there are lots of weird questions left unanswered that a writer can use as hooks. A red bow blooms from its top. To me it was very personal, very special because it was the beginning of my career and one of the first jobs that I had the pleasure of booking. It's a good commercial." | Webb, The fascinating life of Evansville's other Oscar nominee | Webb, Your California Privacy Rights/Privacy Policy. Ayer, and it is now called Publicis). The sister looks at it for a second, rips off the bow and sticks it to her brother’s chest. comment. Addeddate 2003-05-26 11:24:57 Closed captioning no Collectionid folgers_3 Color color Identifier folgers_3 Numeric_id 3497 Run time 0:01:00 Sound sound Type MovingImage. | Webb, More: The fascinating life of Evansville's other Oscar nominee | Webb, Contact columnist Jon Webb at, Impeachment: In Indiana, how do you remove a mayor from office? By Gabriella Paiell a December 16, 2019 In 2009, Folgers released a commercial meant to be a modern reimagining of their classic ad " Peter Comes Home For Christmas." Reviews Reviewer: Marysz - favorite favorite favorite favorite - January 8, 2012 Subject: "Bad" coffee is just the beginning . Sure enough, that interpretation took off, leading to humorous recuts and articles pointing out the weirdness at hand. And that was the inspiration for the story. Glenn Boozan (comedian and writer): There was some vibe to the ad where I was like “is this a dog whistle for something?” Okay, this brother’s coming home from West Africa. It was kind of his personal story. Member. Since the early 1990s, it has been the largest-selling ground coffee in the United States.